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Um...this guy is ignoring one very important thing: time. The idea of buying and trading "shares" of content over any significant period of time is absurd, because some types of content (e.g. breaking news stories) devalue incredibly quickly. If, on the other hand, this is meant to work like arbitrage or something, with transactions taking place within tiny, fractional time frames, when exactly would anyone have time to tear themselves away from their "content market tracker" to actually do something with their content, such as—crazy idea here—read it or gaze upon it?

Further, the stock market only works the way it does because it's a closed system—the only way to make an investment in the companies that participate is to buy stock. Whereas my guess would be that not every media company is going to get on board with the idea of selling shares in the "content market"—thus desirable content, including content which "scoops" content market–based creators and distributors, will still be available elsewhere.

Not only that, but why the hell would independents creating their own content want to get involved with this? Without the middleman—the "distributor"—independent content creators could make a whole lot more money. The only reason to get involved with a distributor would be to get your content in front of more eyeballs—but people can already make their content available to the entire Internet via a number of other means.

And guess what—the content that's out there now is already subject to a "market" of sorts, competing with other content for eyeballs. The only thing this model does differently, as far as I can tell, is artificially inflate the role—and the profits—of distributors, regulatory bodies, and market-infrastructure providers.

I don't get it. Why the hell would we "content creators" want more infrastructure in our lives?

(Thanks to King Kaufman for the bizarre link.)

7:00 pm, June 22, 2009 :: batshitinsane

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