Says the founder:
It turned out I wasn’t the first to think of this name. Two leaders in the journalism technology community—Aron Pilhofer of The New York Times and Rich Gordon from Northwestern University’s Medill school of journalism—had also proposed this name for an online community. The coincidence was pointed out by other journalists on Twitter, so we eventually got in touch and decided to join efforts.
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"Everybody seems to think I'm lazy. I don't mind; I think they're crazy, running everywhere at such a speed, 'til they find there's no need...there's no need. Please don't spoil my day; I'm miles away, and after all, I'm only sleeping... Keeping an eye on the world goin' by my window. Takin' my time, lyin' there and staring at the ceiling..."
—The Beatles, "I'm Only Sleeping"
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