"OK, that makes sense," I thought. But then I came to this quote from publisher Gregg Hano:
"Hano admitted his original goal 'might have been a little bit optimistic.' He blamed the low response on the buying experience. 'To go in and put in your name, address, credit card number for a 99-cent product they haven’t had before is really a challenge,' he said."
Oh. Yeah, that is a challenge. An unfortunate conundrum, if you will. [slaps forehead] Haven't these people ever heard of PayPal?!
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