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BLOG :: um

So I read through Facebook's proposed new privacy policy here (you may need to be logged in to view) and noticed something interesting in this section. The specific text of interest:

Advertisements. Sometimes the advertisers who present ads on Facebook use technological methods to measure the effectiveness of their ads and to personalize advertising content. You may opt-out of the placement of cookies by many of these advertisers here. You may also use your browser cookie settings to limit or prevent the placement of cookies by advertising networks.

Well, of course I want to opt out of placement of cookies by advertisers. That sounds great! So I visited the Network Advertising Initiative site linked to try to do just that. And—sigh—of course there's a catch. It turns out that in order to opt out of placement of Facebook advertising cookies by more than two of the sites listed, I have to enable placement of cookies by third parties in Firefox across the board.

Um, no. I'm guessing there are many reasons why they chose to set up an opt-out system this way—and I don't purport to know any of them for sure. But this strikes me as a rather clumsy solution.

The best part? When I went back to the Facebook Site Governance note to comment on the issue, I found that despite the note supposedly being open for comment until November 5, I could read others' comments, but not leave any of my own. Awesome.

P.S. Facebook, "opt-out" is not a verb. "Opt out" would be the correct spelling; the hyphenated form finds more proper use as either an adjective or adverb.

11:00 am, October 31, 2009 :: um

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